This post is in partnership with Entrepreneur. The article below was originally published atEntrepreneur.com.本文为与《创业者》杂志的合作内容。下文最初公开发表于Entrepreneur.com。Succeeding as an entrepreneur takes hard work and persistence because, unfortunately, there is no business-startup fairy who magically bestows success on small businesses and their owners.顺利的创业者必须代价希望和毅力,因为十分意外的是,世上并没创业小精灵,需要神秘般地将顺利赐给小公司和他们的老板。
Most successful entrepreneurs follow comparable patterns and share similar basic characteristics. Hundreds of online articles and published books claim to know the secret of success in business, but for the most part, they boil down to the same major points.大多数顺利的创业者都遵循类似于的模式,并且不具备类似于的基本特质。无数在线文章和图书声称掌控了商业顺利的秘诀,但事实上其中大多数都可以归结几个完全相同的要点。Passion, perseverance and a positive attitude tend to set successful entrepreneurs apart. Cultivating these attributes requires an innate skill set and some tips to get started.激情、毅力和大力的心态,是创业顺利的关键。
培育这些特质要有天赋和一些小技巧。So here are the main items to take into consideration if you’re trying to develop a business platform. These elements constitute will support a smart strategy for any new enterprise:下面是研发一个商业平台时必须考虑到的主要元素。
这些元素可以协助任何新的公司制订明智的策略:1. Love what you do.1. 热衷自己的事业。Passion is key to keeping a business strategy moving. Half-heartedness in an entrepreneurial endeavor will chip away at your drive to succeed. Perseverance is the one thing that’s guaranteed to move anything over time, whether it’s a person, a job or an entire company. Abraham Lincoln failed at most of his efforts until late in his life, but he never gave up.激情是维持公司策略成功运营的关键所在。在创业过程中三心二意,将让你丧失顺利的动力。从将来来看,坚持不懈是推展一切事物发展的唯一确保,不论是个人生活、工作还是运营一家公司。
直到晚年,亚伯拉罕o林肯的大多数希望都以告终收场,但他未曾退出。2. Take baby steps.2. 慢慢来。Jumping all in is rarely ever successful. There are success stories about people who invested everything once and came out winners after six months or a couple years, but those are rare. Risk management is an essential factor in any startup, and balance is vital. You can absorb losses more easily if you take smaller risks in the beginning. Those will provide essential and productive lessons.一次投放全部很少需要顺利。
虽然显然有人倾其所有,在六个月或一两年之后沦为赢家,但这只是个案。对于任何初创公司来说,风险管理都是一个最重要元素,账目均衡至关重要。
如果你在最开始分担的风险更加较少,你就更容易消化损失。而这些损失将是必不可少的、富裕价值的教训。3. Learn from others.3. 向他人自学。Successful entrepreneurs often worked for others in their field of choice before striking out on their own. Spending a few years in the industry under an excellent mentor will provide a good launching pad. Learn from your predecessors’ mistakes and brainstorm about how to improve upon their model. Find someone willing to teach, and think about starting your business elsewhere when you leave.顺利的创业者在自己创业之前,一般来说都曾在同一领域的其他公司工作过。
在业内工作数年时间,并且去找一位杰出的导师,将为你的创业顺利奠下扎实的基础。从前辈的错误中总结经验教训,思维如何改良他们的模式。
寻找不愿指导你的人,然后再考虑自立门户。4. Learn how to self-promote.4. 学会自我促销。
Confidence and a good elevator speech can take any pitch to the next level. The first marketing any company experiences comes from its founder. Spend time learning how to share your vision without coming across as “salesy.” Don’t be afraid to ask for the sale, but remember: the client is always the focus.热情和出众的“电梯演讲”可以提升促销的水平。任何一家公司最先的市场营销经验都来自它的创始人。
因此,花上时间自学如何共享你的愿景,但不要给人留给“你只是想要卖东西”的印象。不要惧怕谋求销售机会,但你应当牢牢地忘记:总有一天以客户为中心。5. Constantly take action.5. 持续行动Entrepreneurs are movers and shakers. They can’t afford to analyze every detail or they’d never get anywhere. There is no place for procrastination in a startup. It’s a 24/7, no-vacation-or-sick-days kind of job that demands constant forward momentum. Make a brief assessment at every step and move on it. Trust your instincts.创业者都是行动者和颠覆者。
他们无法去分析每一个细节,否则他们将寸步难行。初创公司没推迟的资本。创业是一个全天候、无请假的职业,创业者必需不具备长久恒定的行进动力。
迈进每一步的时候展开非常简单的评估,然后继续前进。坚信自己的直觉。6. Make a plan.6. 制订计划。
Read about successful businesses. Take in the wealth of knowledge that’s been provided by successful entrepreneurs such as Steve Jobs and the personalities from Shark Tank. A successful business plan does not have to be a book. A 10-page plan is digestible yet long enough to include everything you need to start.读者顺利的商业案例。吸取史蒂夫o乔布斯等顺利创业者以及《创智赢家》(Shark Tank)获取的科学知识财富。一份顺利的商业计划书不必须长篇累牍。
10页纸的商业计划书既便于解读,又不足以包括你要开始实行的所有内容。7. Build a reputation.7. 创建声誉。
According to Brandi Bennett at HostGator.com,maintaining a blog on a well-hosted website, or volunteering your time and skills, shows instead of tells the community, and thereby builds expertise and trust.主机运营商HostGator.com公司的布兰迪o班奈特指出,在一家可信的网站上坚决写出博客,或者做到一名志愿者,贡献出有你的时间和技能。不要去告诉他别人你是谁,而应当通过实际行动去展出你自己,这样做到可以累积专业知识以及个人信誉。8. It’s never too late to start.8. 不论何时开始都远比晚。
Many successful entrepreneurs started later in life. J. K. Rowling (Harry Potter author), Julia Child (chef), and Sam Walton (Wal-Mart) all started their wildly successful brands after they were comfortably along in their lives. Having the experience that comes with age can give you a unique outlook on your business. Life experiences bring depth that the most educated young adult, by his or her nature, is less able to foresee.许多顺利的创业者都是在中年之后才开始创业。《哈利波特》的作者JoKo罗琳、大厨茱莉亚o查尔德和沃尔玛餐馆创始人山姆o沃尔顿,都是在经过多年的舒适度生活之后,才创立了自己的品牌,并大获得顺利。
随着年龄快速增长,经验更为非常丰富,你不会对自己的事业产生一种独有的观点。生活经验所带给的机智,是大多数接受教育的年轻人无法意识到的。
9. Build your “A team”.9. 重新组建自己的“一流团队”。Finding the skill sets and attitudes that support the culture of the brand you want to promote will foster innovation and enhance your reputation. Include folks from outside the company for the people you rely on. That will start a free marketing chain reaction that can build confidence and revenue.根据你期望推展的品牌文化,找寻需要为其获取反对的技能和态度,可以增进公司的创意,强化公司的信誉。从外部找寻帮忙,协助你的团队变革。
这将打开一个免费的营销连锁反应,为你竖立热情并增加收入。10. Be mindful of your attitude.10. 留意自己的心态。The attitude of the founder will set the tone for the business. Negativity, laziness and entitlement waste time and money while they tarnish your reputation. Success largely depends on making mistakes and accepting blame in stride. Owning up to and facing challenges head-on is what makes a mere business owner a leader.创始人的心态将为公司订下基调。
消极、懒散和理所应当的心态,不仅浪费时间和金钱,还不会伤害你的信誉。顺利相当大程度上各不相同能否在受罚后每每地接受批评。
付出代价挑战可以让一位普通的公司老板变为确实的领导者。Starting a business can wreak havoc on the owner’s personal life. While all the above tips are necessary for success, taking care of yourself mentally and physically is also imperative. Exercise, sleep and diet play a central role in ensuring you implement these policies successfully. All of them drive attitude, motivation and relationships.创业不会对创业者的个人生活导致严重影响。虽然上面的建议对创业顺利至关重要,但从精神和身体上照料好自己某种程度是适当的。
磨练、睡眠中和饮食是保证你顺利继续执行这些策略的关键要素。这些要素需要协助你调整心态,取得动力,扩展人际关系。
Successful CEOs tend to follow a structured, daily schedule of rising early, exercising, having snacks on hand for fuel and socializing many evenings of the week.顺利的CEO都维持着都近于有规律的生活,他们每天那时候,锻炼身体,身边不会敲一些甜品补足能量,每周拿走几个晚上展开社交。Striking a balance may take a while, but working toward this list as a goal for starting your company will make the difference. How an owner feels about progress and how quickly a business can be up and running — and feeding that bottom line — will swiftly feel the impact.你也许要很长时间才能构建工作与生活的均衡,但希望遵从这个表格,并将其作为创业的目标,将不会产生不一样的效果。创业者如何看来所获得的变革?以及一家公司多慢才能构建长时间运营和构建收支平衡?遵循这些建议,你迅速就能寻找答案。
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